Dead stock is silently eating your margin — here is the fix
Ageing reports, reorder points and ABC analysis — a simple playbook any retailer can run monthly.
Read articleGuest checkout, local payments and trust signals: small fixes that consistently add double-digit conversion.
Most stores lose more sales at checkout than anywhere else. The good news: the fixes are small, cheap and measurable within a week.
The audit
- Offer guest checkout — never force an account.
- Show the delivery cost before the last step.
- Support the wallets your customers actually use.
- Keep the form to one screen on mobile.
- Auto-fill the city and area from the phone number where possible.
- Show stock and delivery date on the product page.
- Display real reviews and a clear return policy.
- Send an abandoned-cart reminder within an hour.
- Load the checkout in under two seconds on 4G.
One stock, fewer cancellations
When the website and the shop share one inventory, you stop selling items that are already gone — the most common reason for cancelled online orders.
Key takeaways
Run the nine checks once a quarter, fix the cheapest first, and make sure your online store and shops sell from the same stock.